Marketing for multi academy trusts

One trust, many schools

A multi academy trust has to do two things at once. It needs to show families, staff and partners what the trust stands for, and it needs each school to keep the character that local families value. Getting that balance right in films, prints and websites is hard when every school does its own thing, and expensive when every school uses a different supplier.

We work only in education, and we make film, photography, print, social media and websites from one in-house studio. That makes it easier for a trust to keep one brand across its schools, while each school still tells its own story.

Films for Fairfax Multi-Academy Trust

For Fairfax Multi-Academy Trust we filmed a cross-trust maths challenge, bringing students from its schools together for one event. We have also made films for two Fairfax schools: a series of social media videos for Bournville School, including a day in the life of each phase, Sports Day and the Year 11 leavers’ assembly, and a day in the life film for Smith’s Wood Academy. Students from both schools share a prom, which we filmed as well.

You can watch these films above. Together they show how one trust can have a consistent standard of film across its schools, with each school still looking like itself.

Trust-wide films and events

Events that bring your schools together, such as competitions, celebrations, staff conferences and trust days, are some of the best stories a trust can tell. We film them in a way that works for the trust’s own channels and for each school, so one day of filming gives everyone something to share.

Staff recruitment across the trust

Recruiting teachers and support staff is one of the biggest challenges trusts face. A short film or a set of photos that shows what it is really like to work in your schools, made with your staff, can make your adverts stand out and help people picture themselves joining you.

Websites for trusts

A trust website explains the trust to families, staff and partners, and links clearly to each school. School websites need to share one structure and brand, while giving each school room for its own news and personality. We design trust and school websites together, built with the information academies and trusts must publish in mind, and easy for staff in every school to update.

Prospectuses and brochures

A consistent prospectus design across your schools saves time each year and makes the trust easier to recognise. Each school still has its own photographs, its own words and its own story inside. We also design trust brochures for partners, staff recruitment and events.

Starting with your trust

Some trusts start with one school and grow from there; others plan across all their schools at once. Either way, we start with a conversation about what you need, then send a clear, fixed quote before we start.